Social Media Marketing (SMM) is a form of digital marketing that utilizes social media and networking websites to promote an organization’s products or services through paid and organic means. This involves publishing great content on your social media profiles, listening to, and engaging your followers, analyzing your results, and running social media advertisements. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you are not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you are missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. Important Social Media Platforms Facebook Monthly Active Users (MAU): 2.6 billion (as of Apr 30, 2020) Age Group: 18-45+ years Industries (B2B
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