Types Of Shopify Stores : The 5 Main Categories To Look Into

•  General Shopify Store

                            It is a very general brand name and Walmart itself sells everything, from produce to apparel to home items to kitchen and baths and while that’s home items but you get it. Like you, if you’ve ever been to a Walmart, they’re one of the largest retailers in the world and they have the online site as well, they sell anything and everything possible under the Sun, all in one place. That is considered a general store. Below we have an example of a general store named Tanner Goods.

Advantages of A general Store:-

The advantages are that it’s easy to move and adapt because you are not like pigeon-holed into any one niche, so you have room to like pick and choose around different things and there’s room on the scale, but that’s kind of a weak Pro.

Disadvantages of A general Store:-

I just want to be fair to the model because it can work if you know what you are doing but the disadvantages are that it is too broad. It’s really difficult to compete with big players at this point and you’re probably going to waste lots of money testing bad ideas and honestly, it’s starting to become a saturated market.

With the rise of dropshipping and all these courses that have come out and flooded the market and flooded our news feeds in the past year or two.

It is just becoming a point where so many people are trying to set up this general store idea and just sell everything and a lot of these stores are selling the same exact products and ripping each other off and using the same branding and same product descriptions creating terrible store names.

•  A Niche Shopify Store

                                A niche store is the opposite side of the spectrum. This is a store that would only focus on selling items in one niche. For example, dog store – think of any dog store in the world that you’ve ever been into, not a pet store, a dog store. All they sell are food, toys, and items for dogs. Here we have an example of a niche store as this store sells watches: -

Great George: 

 

·       Advantages of A Niche Shopify Store:-

Now, the advantages of this are high brand value because you’re so focused in your audience.

You know exactly who you’re selling to, it’s easier to create a loyal following, which makes it easier to sustain and also easier to build assets and eventually, sell as well. There’s higher brand value for that.

Now when I say easier, I don’t want that to confuse you, that it’s easy to build a niche store. I just mean that, in the sense of trying to create a loyal following and create something organic and having one unique targeted audience.

With a general store, is very difficult, because you’re all over the place, but with a niche store you’re much more narrowed in and you’re much more focused and, so the idea of why it’s easier, is because all of your efforts are continually going into the same thing.

You’re naturally building brand equity if you’re doing your best and you’re trying and you’re disadvantageously adapting and innovating, you’re naturally brown dating brand equity, you’re naturally building assets in what you’re doing because you’re always focused in the same area with the same customers with the same audience.

·    Disadvantages of A Niche Shopify Store:-

The disadvantages to a niche store are one that it can be capped for earnings.

Depending on the niche you choose, the size of that niche, and where you are selling.

It might be capped. That’s called a market cap, there may be a ceiling to how much money you can make with that store, or it might be too small or too competitive based on what you choose.

Now, as an example, dogs is not something too small or too competitive, because it is a huge massive that you have so many breeds of dogs, so many dog owners all around the world.

And there’s disadvantageously new dog products coming out, it’s not too small or too competitive.

Something like steampunk – now you may not even know what steampunk is, but if you do, it is like a style of vintage sized sci-fi kind of apparel and dress. It’s a really small niche like if you go into the steampunk niche, you’re going to be capped for earnings.

In my opinion, that would be very difficult, I think to even build a million-dollar year business in the steampunk niche. That is an example of choosing a niche that is too small and is probably too capped and may even be too competitive because all it takes you to know.

•    Single Product Shopify Store

Now here’s an example of a single product store called getsnooz, I don’t really know anything about the numbers of how much this store is making but I thought it was a really good example, they only sell one product, it is one brand, it’s the snooze and it’s basically, a Bluetooth speaker that operates, has multiple different functions.

Again, it’s a big niche, Bluetooth speakers is something that, snooze – actually peaceful white noise, so it’s a Bluetooth speaker specifically for helping people sleep.

So interesting right! That is very niche down because now it’s not just a speaker, it’s a speaker with a specific function only for helping people sleep. But still, you know a lot of people have sleep problems or problems going to sleep.

It’s a big rising industry and rising trend of people looking into how to sleep better and get more quality sleep. This is one product, one niche but an example of a good niche with a lot of room for scale and potential to build a nice business that has a good exit strategy.

·     Advantages of Single Product Shopify Store:-

    -You can serve an under-served market in any niches that you choose.

Ø  -Target a particular group of consumers are easier.

Ø  -The conversion rate is higher than the general store.

Ø  -High conversion rate means it will be easier to scale.

Ø  -You will have a better focus and find a profitable product.

Ø  -A single product is easy to convert into a brand.

Ø  -Easy to promote with influencer collaboration.

Ø  -You can sell the store with less hassle at a good price.

Ø  -Analyze information with less difficulty because you will only get feedback on one product.

Ø - Effortlessly sustain valuable customer service.

Ø  -A single product gets all the consumers attention.

·    Disadvantages of Single Product Shopify Store:-

Ø  -A single product has a higher chance of failure.

Ø  -It may need a higher budget.

Ø  -Flexibility of a single product is very limited.

Ø  -It will be longer to set up if you will build multiple stores to come up with the winning product.

Ø  -A high risk of losing the market when there is no demand for it later on.

Ø  -It may not raise enough money to support and sustain business expenses in the long term.

Ø  -You can’t cross-sell to increase your revenue with one product.

Ø  -Marketing opportunity is a bit difficult to find.

Ø  -The probability of return customers is low as people might need your product for one time only.

 

•          Selling Your own Products

                                      Taking your existing hobby or business and putting it on Shopify, so the advantages to this is obvious right – you have your existing brand value, you already know your audience, you probably have an existing social following even if it’s a small one, it’s something to start with.

It is logical for you to expand and open an e-commerce channel to be able to sell more of your products. I don’t see any disadvantages to this at all other than getting it set up and managing it which is not difficult. So, if you have an existing hobby or business, then you should expand that onto Shopify. Here is the example of selling your own Product store named Death Wish Coffee:

•          Hybrid Shopify Store

                  This is where you are meeting in the middle of general and niche stores, like Haus.

 

There are all these different categories within that, but the idea why this is great, is because this is something that can have a lot of overlap within your audiences.

it’s a good strategy, because you can still keep a good brand value at the broad level and within that overlapping audiences, you are able to move and adapt to find the niches that work for you, the niches that don’t.

It’s also still going to be easier to build an asset and sell because again that the overlapping audience is going to allow you to create loyalty and create a real brand, something that is clear and defined and not just completely random.

That's all from our side all categories have different pros and cons, and all have different experiences and strategies. if you are a beginner we will suggest you try out the one you like the most or feel interested in as all of them have limitations and you have to work hard to build a good store as in world there is nothing that you can achieve without hard work, so get started today and work hard. And if you feel it hard to build a store on Shopify do visit our services page as there are many services which we offer to people and we have a team of professionals who can build a great store for you.

Start building your Shopify store today Sign up on Shopify now and get a 14 days free trial.

If you like the blog do write a comment in the comment section as your feedback appreciation is what we looking for.

And do share this with your friends and family to help them out choosing the right store to start from.